Decisions about vaccination are influenced not only by information about safety and effectiveness, but also by risk perception, personal experiences, information from others, and communication with healthcare professionals.

We investigate how vaccine hesitancy develops, what kinds of information people seek, which sources they trust, and how they make decisions about vaccination.

Our research also examines vaccine literacy, information-seeking behavior, decision support, and communication between healthcare professionals and people considering vaccination, including parents, healthcare workers, and health professions students.

Rather than simply promoting vaccination, we aim to create environments in which people can access trustworthy information, reflect on their options, and make informed decisions with confidence.