Health and medical decisions cannot be supported simply by providing accurate information.

Decision-making is influenced by many factors, including the content and format of information, the way risks and benefits are communicated, the order in which information is presented, and individuals’ values and prior experiences.

We examine how people process health information and make decisions, focusing on areas such as information presentation, framing, risk perception, decisional conflict, and confidence in decision-making.

Through this work, we aim to identify communication strategies and forms of support that help individuals make decisions consistent with their own values and preferences.